1.) Tell me your business idea, who your team is and whether you are owners, employees, or...? 2.) Who are you writing this proposal to? Ownership, investors, government officials? Plus, what do you require - money, permission, both? 3.) Summarize the problem or opportunity 4.) Write a short description of your proposal -- expand on idea that solves the problem 5.) Describe the need for this solution - why is your idea better than the alternative? 6.) Explain any disadvantages of not going ahead with the proposal? 7.) Describe at least two benefits -- assuming you meet your goal or objective, how will this benefit your company or organization? 8.) How will you use PATHOS in your proposal? (one idea at least!) 9.) How will you use LOGOS in your proposal? (one idea at least ! ) 10.) What are some FACTS that would help your proposal that you could research