Question
1. Tell us why marketing research is needed and explain its importance to marketing decision making 2. Explain the concept and purpose of a marketing
1. Tell us why marketing research is needed and explain its importance to marketing decision making
2. Explain the concept and purpose of a marketing decision support system
3. Discuss the profound impact of the Internet on marketing research
4. Describe the difference between Primary and Secondary marketing research and explain which of these will be most important to you in this course and why.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
