1. T/F A great product comes from having great differentiation. 2. T/F Mixed positioning is a form of superior positioning often leading to outstanding marketing results. 3. What is a positioning statement? 4. T/F One of the biggest mistakes a brand can make is having product positioning that is consistent with the brand's positioning. 5. One of the mistakes marketers can make is positioning products around features or technical aspects of brands rather than around the of the brand. 6. What do brands gain when they position their products well. 7. Positioning is '? 8. Which tool is useful when trying to Visualize how the product is positioned as compared to competitors