1. The _______ approach emphasizes the principle of substitution.

2. Common assessment factors such as quality of management, level of technology employed, and liquidity are examples of factors that help determine _______.

3. The first step in each guideline public company analysis is to generate ________.

4. In choosing guideline companies for analysis, the valuation analyst should make sure that the companies are both actively traded and not _______.

5. The best guideline companies for subject analysis will ultimately go through a secondary analysis that analyzes________________, or SGLPTL.