1- The authority typically given to a police officer is known as:

referent power

expert power

legitimate power

coercive power

2- As consumers, we sometimes admire a group of individuals and wish that we could be part of that group. That group of individuals is known as:

A. a membership reference group

B. an aspirational reference group

C. an avoidance group

D. an antibrand community

3- Marketplace decisions can sometimes involve more than one individual. The person (or persons) who first brings up the idea is known as:

A. the gatekeeper

B. the initiator

C. the influencer

D. the buyer

4- A buying situation in which the organization consistently purchases the same item from the same seller at the same price is called:

a straight rebuy

a new task

a modified rebuy

a considered purchase

5-. Interior decorators, stockbrokers and professional shoppers are all examples of opinion leaders known as:

key informants

market mavens

power users

surrogate consumers