1. The content analysis would be least useful for a study of

2. In a content analysis of magazine advertisements, one researcher analyzed the presence of female stereotypes in selected issues of Time and Vogue. What would be therecording unit in this study? Printed or web writing, images

3. This potential weakness of historical content analysis is that the entire population of historical data may not exist in the present day.

4. Dictionaries for computer text analysis are analogous to __________ in manual content analysis.

5. A skewness statistic of -.7 on your SPSS output would indicate your data shows what kind of symmetry?

6. You are researching if male and female students are likely to score differently on a vocabulary test. You run an independent group t-test on SPSS and retrieve this table:

		t-test for Equality of Means
							95% Confidence Interval of the Difference
		t	df	Sig (2-tailed)	Mean Difference	Std. Error Difference	Lower	Upper
Vocabulary scores	Equal variance assumed	-3.7	180	.000	-4.4	1.3	- 7.4	-2.3
Equal variance Not assumed	-2.6	158.6	.001	-4.5	1.4	-7.5	-2.2

7. What conclusion can you draw about the relationship between gender and vocabulary test scores?

8. Which of the following design features is present in a factorial design experiment?