1) The customer acquisition cost is calculated by dividing marketing and sales expenses by the total number of customers served during that time period.

True or False?

2) A long operating cycle means that a significant amount of cash will be tied up in inventory and accounts receivable.

True or False?

3) An engine of growth pivot is when pricing or revenue model is changed to capture more value or drive faster adoption.

True or False?

4) If the Customer Lifetime Value (CLTV) > the Customer Acquisition Cost (CAC), the business model is probably not viable.

True or False?

5) The business model describes how the company charges for the goods and services it provides in order to generate a profit.

True or False?

6) The average collection period is the number of days that you give your customers to pay.

True or False?

7) A vitamin is something that provides a value to the customer, but that value is not immediate or pressing.

True or False?