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1. The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount
1. The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month. a. Indicate the type of data the director might want to collect. b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey. 2. What is the difference between primary and secondary resources? 3. List at least 3 methods that a researcher can use to collect primary data? Watch the video below (1:52) and discuss when Observation method can be used as a tool to collect the primary data. https://m.youtube.com/watch?v=6E4HbC2Qvzw&feature=youtu.be
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