1. The four perspectives of the balanced scorecard are internal operations, innovation, financial, and customer. A list of goals and measures is presented below. Match each goal with one of the four perspectives, then match each measure with the most appropriate goal, and explain your argument.

Goals Measures ROI Develop employee skills Increase shareholder value Increase market share Introduce new products Improve manufacturing quality Improve technological edge Ensure on-time delivery by suppliers Improve sales per customer/customer group Decrease rework time Improve community engagement Diversify workforce . Product cost per unit Profit per salesperson Statistics on gender, race and age of workforce Training hours per employee Percentage of on-time deliveries Customer profitability Number of patents Energy costs Employee turnover rate Earnings per share Number of rework hours Profit margin Percentage of defective products . Reduction of energy use Number of new customers Technological comparison with competitors Number of volunteer hours