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1 . The Jacksonville Jumbo Shrimp went through a strategic rebranding. Can you think of other professional sports teams that have changed their nickname and

1. The Jacksonville Jumbo Shrimp went through a strategic rebranding. Can you think of other professional sports teams that have changed their nickname and team logo? Which strategic steps would these teams have to take to achieve the same success that the Jumbo Shrimp has? 2. In 2016, Babby was named to Sports Business Journal's "40 Under 40^ prime prime list. The sport industry is seeing younger leaders make their mark. Doing some quick research on Babby, what experiences do you think helped him hone his leadership skills? I 3. Using the content toward the end of the chapter that lists characteristics of strategic leaders, which characteristics both situational and personal -do you think impacted Babby's decision to rebrand the Jacksonville team ?4. Minor-league baseball games stage creative promotions . Based on what you now know about Jacksonville and the city's minor -league team, can you suggest two promotions that would resonate with the community ?

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