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1) The Marketing Perspective (about two hundred words only) Imagine that you are the Marketing Manager in charge of ' Nature Valley Oats 'N Honey

1) The Marketing Perspective (about two hundred words only)

Imagine that you are the Marketing Manager in charge of 'Nature Valley Oats 'N Honey Crunchy Granola Bar.'

  1. What aspects of the product are you most concerned or worried about? You can state multiple aspects.
  2. How are you evaluated by your senior management? You can state multiple evaluation criteria.
  3. If things go "sideways" (a problem occurs) for you, what is most likely to happen?

2) The Operations Perspective (about two hundred words only)

Now imagine that you are the Operations Manager in charge of Nature Valley Oats 'N Honey Crunchy Granola Bar.

  1. What aspects of the product are you most concerned or worried about? You can state multiple aspects.
  2. How are you evaluated by your senior management? You can state multiple evaluation criteria.
  3. If things go "sideways" (a problem occurs) for you, what is most likely to happen?

When answering the above, also post descriptions (about ten words each) for each of the two content areas. For example, your descriptions might be something such as (1) Product Quality, Profit, and Firing and (2) Product Delivery, Out-of-Stock Occurrences, and Reassignment.

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