1- The market's size and growth rate: growth rate is particularly important predicting future demand. E 9909 : 95095029 2 - Competition: the strength and volatility(changing) of competition. 3- costs of serving the market not- -- 1 . 50533139 B207.B Mona ALShaikh B207B week (6) Shaping Business Opportunities II Block2 All jayly quill Session 16: Marketing and ethics in a global context LOGY Llaal - Well Reading 24 +25: Globalization - ethical issues Discuss the four ethical issues of globalization . support * es your answer with examples ?(25 marks) Crane and Matten (2016) identified three key ethical issues of globalisation in relation to consumers, to which may be added a fourth: 1- Differin some medie