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1. The name and brief description of the company. 2. List and describe the 5Ps. 3. Provide strategic goals, including how they will be achieved.

1. The name and brief description of the company. 2. List and describe the 5Ps. 3. Provide strategic goals, including how they will be achieved. 4. Provide the tactical objectives you will use to achieve these goals and support your choice of the tactical objectives

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