1. The power of culture is seen through the lens of its ability to influence internal workplace
dynamics and external adaptability. How has Ken Frazier leveraged this power to make Merck a
more successful company than he inherited?
2. Did Ken Frazier seek to create a new culture or modify and sustain an existing culture when he
became CEO in 2011? Support your answer with evidence from the case.
3. Part of sustaining a strong high-performance culture is role modeling. Would you say Ken Frazier
has been an effective role model for the values, norms, beliefs, and principles that he espouses
for his followers? If yes, give an exuberant example from the case to support your answer. If no,
explain why.
4. In your view, does Ken Frazier meet the standard of an authentic leader? Support your answer.
5. Do you believe that Ken Frazier is a strong advocate for diversity, equity, and inclusion both for
his company (Merck) and beyond?