1. The Pringles Potato Chip Company has asked you, the data analyst, to look at some data to understand the last quarter of business in the Potato Chip market. The data are below. Assuming these three major players in the chip market (listed in the chart), summarize/explain the data below for the Pringles Company. (Not an active worksheet below - just a picture) 13 Weeks Ending 4/30/2019 Dollar Share Dollars % Dollars Chg vs YAI All Chips $98,525,880 1.3% Fritos $55,721,218 3.2% Pringles $28,576,643 -4.1% Good n' Greasy $14,228,019 5.4% 100 56.6 Avg Price Dollar % stores/ % of wks per Eq Share Chg %stores Selling Chg Offering Chg vs ya Avg Price %Chg vs VS YA Selling VS YA coupon Per Case YA 0 100.0% 0.0% 96.2% 0.8% $15.99 4.4% 1.1 99.6% 2.2% 90.4% 1.2% $16.68 1.2% -2.6 84.4% -5.3% 69.1% -3.1% $16.64 5.2% 0.6 55.2% 9.8% 33.2% 5.0% $14.32 -3.3% 29.0 14.4 1. The Pringles Potato Chip Company has asked you, the data analyst, to look at some data to understand the last quarter of business in the Potato Chip market. The data are below. Assuming these three major players in the chip market (listed in the chart), summarize/explain the data below for the Pringles Company. (Not an active worksheet below - just a picture) 13 Weeks Ending 4/30/2019 Dollar Share Dollars % Dollars Chg vs YAI All Chips $98,525,880 1.3% Fritos $55,721,218 3.2% Pringles $28,576,643 -4.1% Good n' Greasy $14,228,019 5.4% 100 56.6 Avg Price Dollar % stores/ % of wks per Eq Share Chg %stores Selling Chg Offering Chg vs ya Avg Price %Chg vs VS YA Selling VS YA coupon Per Case YA 0 100.0% 0.0% 96.2% 0.8% $15.99 4.4% 1.1 99.6% 2.2% 90.4% 1.2% $16.68 1.2% -2.6 84.4% -5.3% 69.1% -3.1% $16.64 5.2% 0.6 55.2% 9.8% 33.2% 5.0% $14.32 -3.3% 29.0 14.4