1. The process of effectively developing marketing activities and communications consists of ________.

segmenting, targeting and positioning

targeting, communicating and differentiating

targeting, mapping and positioning

differentiating, creating and segmenting

2. Services are not considered to be products in marketing since they do not have a physical form. True

False

3. The increasing number of marketing messages we are exposed to daily is becoming recognized as ________ and maybe considered damaging and hazardous in some cases.

saturated marketing

societal pollution

over promotion

brand trafficking

4. The biggest retail format measured in dollars sales in Canada is the food and beverage category. True

False

5.

Organizations engage in ________ in order to gain first-mover advantage in a market and prevent new entrants from joining the competition.

increasing revenue targets

updating financial tactics

sales volume maximization

discount advertising

6. A future challenge for any organization is ________ in the distribution process.

constantly introducing new avenues

keeping transportation costs down

using technology to reduce the number of steps

knowing what the consumer wants

7. Primary data is any information that is readily available and useful for any project or purpose. True

False

8. Zone pricing offers either a premium or a discount depending on the geographic location of the customer. True

False

9. In some markets the consumer has only one option because one player dominates the market. In some such cases the government strictly regulates the ________ pricing.

competitive

monopolistic

parity

zone

10. A good mission statement includes specific details of how to achieve organizational goals including financial targets. True

False

11. ________ are large broadly targeted retail outlets offering a range of products with reduced service and few premium items.

Discount stores

Off-price stores

Department stores

Mass merchandise stores

12. Some products fall into a category where consumers have little experience; where they need to do research and acquire knowledge quickly. These ________ are complex and sometimes involve risk.

unsought products

shopping products

luxury products

select products

13. A convenience store offers a wide range of general merchandise and household goods. True

False

14. Segmentation is a tool used by marketers to ________ .

break up a large geographic area into small niche neighbourhoods

develop different sizes of a product to meet the needs of different customer groups

divide consumers into distinct, definable and identifiable groups

distinguish large mass markets to provide most value for the brand

15. The same product or service may provide different benefits to different consumers. True

False