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1. The recent rise of political populism (Brexit in the UK; President Trump in the USA; Marine Le Pen in France, etc.) can be argued
1. The recent rise of political populism (Brexit in the UK; President Trump in the USA; Marine Le Pen in France, etc.) can be argued to reflect a cultural schism for some consumers. Drawing on the cultural brand model, what type of brand opportunities does this shift offer?
2. Identify two brands in Haiti that draw on populist worlds for their cultural relevance? How do they embody this in two of their brand elements?
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