Question
1. The Report to Shareholders Team Assignment asks that you a SWOT analysis for your team's company. Identify one key opportunity and one key threat
1. The Report to Shareholders Team Assignment asks that you a SWOT analysis for your team's company. Identify one key opportunity and one key threat your company faces in its current competitive environment. How will you strategically use your company's strengths to take advantage of the opportunity you identified and how will you counter your company's weaknesses as you face the threat you identified in your company's environment?
2. Identify two key metrics for your company from the DuPont model. Discuss how your company can optimize these metrics to enhance its Return to Shareholders for the remaining years in the competition?
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Marketing An Introduction
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
5th Canadian edition
133581586, 978-0133373141, 133373142, 978-0133508796, 013350879X, 978-0133581584
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