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1. The segmentation model - how did they segment? 2. The focus group - did you see any confirmation bias? 3. The application of the
1. The segmentation model - how did they segment? 2. The focus group - did you see any confirmation bias? 3. The application of the marketing mix (4 P's - what worked, what didn't?) 4. The competition - Who was the real competitor? 5. Where things go wrong and why? Notes
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Fundamental Managerial Accounting Concepts
Authors: Thomas Edmonds, Christopher Edmonds, Bor Yi Tsay, Philip Old
7th edition
978-0077632427, 77632427, 78025656, 978-0078025655
