Question
1. The Telus store sells cases that fit Samsung phones. Navneet states that the prices for these phone cases are examples of optional-product pricing and
1. The Telus store sells cases that fit Samsung phones. Navneet states that the prices for these phone cases are examples of optional-product pricing and not examples of captive-product pricing. Navneet is correct. Why?
2. Harvey's company is planning to introduce strawberry and raspberry breakfast jams into the provincial market. Harvey suggests that his company should use a market skimming pricing strategy but his co-worker correctly tells him this would be a poor decision. Why?
3. HomeGoods has an excess stock of air conditioners at the end of the summer. To make space for fall and winter products, HomeGoods sells those excess air conditioners at a very low price which is less than what it paid for them. Is HomeGoods guilty of predatory pricing? State one reason to support your answer.
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