Question
1. The text classifies consumer products into four categories: convenience, shopping, specialty, and unsought. For each category choose a product which you have purchased recently
1. The text classifies consumer products into four categories: convenience, shopping, specialty, and unsought. For each category choose a product which you have purchased recently (since specialty products are not purchased often, you can choose a product that you might consider purchasing). For each product, answer the following questions: How much time did you spend, if any, researching your purchase? What did the research tell you? How did the research affect your purchasing decision? How much did advertising affect your purchase? How much did packaging affect your purchase?
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