1. The textbook discusses societal factors as a motivational force in product/service purchasing. There have been some significant changes in US society over the past 25-30 years. Identify at least two, and describe how they have changed. 2. One way to attach names to your branded products is by using a family brand. The textbook uses the example of Heinz as a company that uses the family brand approach. Select another company that uses a family brand name, and what advantage do you think using that approach gives the company? (Note: A company like Proctor & Gamble (P&G) is the opposite of the family branding method). 3. Identify two things that are cultural in nature that drive consumer behavior and consumer purchasing. For example, gender roles in the family are cultural forces in consumer behavior. Identify two others and describe how they affect consumer purchasing behavior