1. The US is one of only two countries that allow prescription drugs ads on TV and other media. What are the advantages and disadvantages of marketing drugs directly to the public? Think about this issue related to information and market failures. 2. Patents are important to pharmaceutical companies' business model. However, patents and other copyright mechanisms are pretty much non-existent on the financial and banking world. How would consumers be affected if, let's say, banks had the right to patent a new type of personal loan or savings account? Think about factors such as monopolistic power and possibly the role of externalities