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1. The use of Personal Computers for shopping provides online retailers with extensive opportunities for market research. What information might Amazon.com or Staples.com find useful

1. The use of Personal Computers for shopping provides online retailers with extensive opportunities for market research. What information might Amazon.com or Staples.com find useful when a customer visits their site? How might it act on this information to change prices that customer sees?

2. As an online shopper (assume that you are even if you've "never bought anything online"), what might you do differently, now that you know Amazon.com or Staples.com may be charging you a higher price based on information retrieved from your PC?

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