1. Their contract with the shopping mall enabled the owners of Gardeners+ to learn about a new market and to add new services. Can you identify the strategic moves that they have already made to help them compete? Have any of their partners operated strategically? How? Be sure to consider the following ways of gaining a competitive advantage: Reduce costs Raise barriers to entrants Establish high switching costs Create new products and services Differentiate products and services Enhance products or services Establish alliances Lock in suppliers or buyers

source: source:Management Information Systems Sixth Edition by Effy Oz