1. There are two major approaches to corporate valuation: a) using comparable firms (via multiples, i.e. ratios) and b) discounted cash flows based methods (FCF models, capital budgeting metrics all fall into this category). Based on the case, which method (A or B above) do you find more useful? Briefly discuss relative strengths and weaknesses you can think of for both methods.

2. KKP worked through complex valuation process using few methods. Along this process many assumptions were made (growth of sales, cost cutting, expansion, debt financing and many others). Likely some of these forecast will turn inaccurate, thus leading to imprecision of the value estimates made by KKP. What are your recommendations to improve the accuracy of valuation analysis? (Alternatively: based on all work done by KKP do you recommend them to proceed with acquisition of Ideko? Why or why not?).