1. There is a saying that "any publicity is good publicity." Discuss what you think about this statement. 2. Many accuse companies like GoDaddy.com for exploiting the media. They contend that events like the NFL's refusal to show GoDaddy's and Soda Stream's commercials are designed strategies to gain publicity. Discuss whether you feel these are designed strategies and whether they are likely to be effective. Cite other examples of such efforts. 3. Explain why it is so difficult to measure the effectiveness of an IMC program that uses multiple program elements. 4. What is meant by the "think global, act local" approach to global marketing and advertising? Discuss some of the ways marketers can adapt their advertising to local markets. 5. Discuss the role the media play in the self-regulation of advertising. Do you view self-regulation as an effective way of protecting consumers from offensive or misleading advertising