Question
1. Think of a product or service category (e.g., Shoes or Banks). Identify the category. 2. Within this category, identify a specific product example (e.g.,
1. Think of a product or service category (e.g., Shoes or Banks). Identify the category.
2. Within this category, identify a specific product example (e.g., adidas Ultraboost 21 Running Shoes).
3. Describe one market segment who would be most attracted to this product and explain your reasoning. Make sure to mention why you feel this market segment would be more attracted to your identified product over other market segments.
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
5th edition
134740602, 134740912, 9780134692869 , 978-0134740607
