1. Think of a time when you were trying to communicate with someone from an- other culture who did not speak your native language well. What steps did you take to understand this person? What was the most difficult or challenging aspect of the situation?

2. Ginni Rometty is the CEO of IBM. Shortly after taking on the role of CEO and beingfrustrated by the progress and sales performance, Rometty released a five-minute video to all 400,000 plus IBM employeescriticising the lack of securing deals tocompetitors and lashed out at the sales organization for poor sales in the preceding quarter. Six months later, Rometty sent another critical message, this time via e-mail. How effective will the video and e-mail be in communicating with employees? How should she follow up to these messages?