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1. Think of an example of a business that has changed or adapted their ads/products to attract a new audience. 2. Do you think influencers

1. Think of an example of a business that has changed or adapted their ads/products to attract a new audience.


2. Do you think influencers can sell anything (including established products to a new audience)?


3. What are some ways that they get people interested in a product?


4. Comment on this episode - anything stand out? Any observations to share?


Link to podcast: https://www.cbc.ca/listen/live-radio/1-70-under-the-influence/clip/15762783-s9e09-search-parties-the-relentless-hunt-for

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