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1 . This is a big - picture question. This is a reflection and writing exercise. Now that you are at the end ( or

1. This is a big-picture question. This is a reflection and writing exercise. Now that you are at the end (or close to it) of this course, I want you to bring it all together. This question requires you to integrate material across topics 1-6 for the purpose of having a well-rounded strategy formulation and implementation discussion. In class we mentioned that the ultimate goal of a firm is to outperform rivals and achieve a competitive advantage. This is done by creating a difference between the firm and its rivals, and preserving that difference. Simply put, how does a firm do this? To help you frame your answer this question, your response must discuss the following concepts, issues, and frameworks:
Operational effectiveness
Strategic positioning
Strategic fit among activities
External environmental assessment
o Feel free to mention any of the specifics within this topic, if it helps with your response you are not required to do so.
Internal environmental assessment and the VRIO framework.
o Feel free to mention any of the specifics within the internal environmental assessment topic as they relate to the business diagnostic tools, if it helps with your response you are not required to do so.
Business-level strategy
Corporate-level strategy
o Feel free to mention any of the eight strategies discussed in this topic, if it helps with your response you are not required to do so.
Financial performance
Strategy implementation
I am looking for an integrated and comprehensive discussion. I am looking for your group to explain/discuss the relationships between all of these concepts in allowing a firm to achieve the sustainable competitive advantage. Your narrative should be a mini-crash course on doing strategy well. I need to make sure your group understands how all of these topics connect. Do not list the aforementioned concepts in bulleted format and give me a definition of each. I do not want a disjointed/disconnected answer. Also, please do not approach your responses as lets just throw every concept/term/idea in the response and hopefully that will suffice. Think of your task as writing a playbook for an executive team to reference as they are designing and executing their strategy. You should be able to answer this question in 24 pages.

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