1. This is a role play activity. You will be the manager, and a small group of peers will play the roles of the key stakeholders.

Hold a group discussion of around 10-15 minutes to gather information from the stakeholders on the business requirements and objectives.

Make sure that you gather information on:

• Operational requirements
• Technical requirements
• Objectives.

Make notes and attach to your workbook.

2. Following on from Question 1, identify and assess any established plans that are relevant to the business.

Make notes and attach these to your workbook.

3. Identify two main competitors and undertake a competitor analysis report for each of them.

Make sure that you include:

• What they sell or provide
• Sales tactics
• Pricing
• Marketing activities.

Attach your completed analysis to your workbook.