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1. (This question is worth a total of 40 points) You have just been hired as a sensory analyst for Chewables Gum, Inc. and you've

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1. (This question is worth a total of 40 points) You have just been hired as a sensory analyst for Chewables Gum, Inc. and you've been given two tasks: a. (15 points) develop a comprehensive sensory profile of your best-selling chewing gum Optimum Mint' gum (this is actually the sample of 'Doublemint' gum provided to you). As the trained panel leader, propose a lexicon to describe this product including attribute definitions and references. Select 2 taste attributes, 2 flavor attributes and 3 texture attributes that best describe this product. b. (25 points). Solve a technical problem. Your company recently reformulated Optimum Mint gum using a new gum base and consumers started complaining that the flavor disappeared after a few chews, and they disliked the texture while chewing the product. You suspect that the gum base is the source of the problem. You have the following resources at your disposal: trained descriptive panel consumer panel state-of-the-art gas chromatograph (GC) Instron for texture analysis . Describe in detail how you would utilize each of these techniques to solve the problem. Be sure to discuss what type of information each technique will provide

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