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1. Through research, identify the key internal data sources for your product. Consider sources such as profitability, sales and market share performance/growth, customer loyalty and

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1. Through research, identify the key internal data sources for your product. Consider sources such as profitability, sales and market share performance/growth, customer loyalty and satisfaction, brand reputation, brand quality etc. Research and analyze at least 4 internal factors. Cite your sources. (5 marks) Internal Factor trend Positive Negative 1 2 3 4 Cite sources Through research, identify the trends and changes that are occurring in the external environment that impact your chosen product's marketing plan. Specifically, consider trends and changes in the areas of Technology, Regulatory, Economic, Environmental, Demographics, and Socio-Cultural happenings in the Canadian marketplace. Research and analyze at least 3 factors. Explain for each of the factors you have selected the positive or negative implications the external environmental factor could have on your chosen product's marketing plan. Ensure that you explain why? Cite your sources (10 marks) External trends Positive Negative Explanation 1 2 3 Complete a SWOT (strengths, weaknesses, opportunities, threats) analysis using a bullet point, table format. This analysis should be from the perspective of your product. The SWOT points need to be derived from your internal and external research only. Do not use internet sources Finally, summarize your findings and provide recommendations (GOALS using the SMART criteria) as to what you plan to do to alter your current marketing plan to address this implication. Minimum 2 goals (10 marks #Objective/Goals State objective (meet smart criteria) 1 2 2. Review the competitive environment for your chosen product. Specifically, provide a competitor analysis against the 4 p's from each of the following competitive (10 marks) Competitor Product Price Place Promotion type Form Category Generic Budget Cite sources 3. From a Global Citizenship and Equity(GC&E) perspective: identify in your own words) 1) how your product's firm has supported environmentalism/sustainability, and 2) has supported social responsibility at the national or global level. Please provide supporting documentation/sources (20 marks) Consumer Product Bath and Body Works (A Thousand Wishes)

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