1. Thu publishes analyses on consumer behavior for the automobile industry. Her favorite thing to study, when it comes to automobile purchases, is the correlation between car color and reference groups. For example, consumers who aspire to be a top Mary Kay seller are more likely to buy a pink car than those who are not. This is an example of a ______________ influence.

A. psychological

B. cultural

C. social

2. Karina is a buyer for Aerie, a clothing brand that is popular among teenagers in the United States. She does a lot of market research to uncover the attitudes of her target market concerning branded clothing. At times, teenagers avoid wearing visible brands, which is important to know when designing clothes. This is an example of ___________ influence.

A. psychological

B. cultural

C. social