1) To define the relevant market, companies should orientate themselves more towards needs than products, so that the market is not narrowly defined and new competitors are not ignored yes or know with answer

2) Information economics is concerned with the ease or difficult with thick consumers can evaluate and obtain information. Goods are classified into search experience and distrust goods.

3) the goal of means end analysis is to represent the existing relationships between product characterstccs and the corresponding degree of coustmer involvement answer with yes or know