1. to health or safety 2. Frequency Opportunities to new behavior Occurrence of problem 3. Longevity 4. Potential for higher rates of 5. Importance Skill development Independence 6. Reduction of negative attention 7. Reinforcement for significant others - Social validity Exercise caution when considering 8. Likelihood of success Practitioner's experience Environmental variables - Available resources 9. Cost-benefit - Costs include client's and Target Behavior Ranking Matrix Numerical of potential target behaviors Increase client, parent, and staff participation