1. To measure marketing performance through digital channels and social media, companies use various metrics as listed below.

- Impression

- Click-through rate (CTR)

- Like

- Comment

• explain at least 3 metrics above!
• Explain the formulas and measurements of the three selected metrics!

2. Today's rapidly growing use of social media has both positive and negative impacts on people's social life. Moreover, based on UNESCO data, Indonesian people are very active in using social media.

The high number of social media users in Indonesia can created a'risk of spreading negative content, fake news and provocative messages that can have a negative impact.

https://finansial.bisnis.com/read/20220608/90/1541482/viral-penipuan-berkedok-tawaran-jadi-nasabah-bca-prioritas-ini-cirinya

• Discussion, What strategies should corporations take to mitigate the misuse of social media?