$1$ To understand consumers' dietary supplements purchasing behaviour in 'OverSeasCountry'$\mathrm{.}2$ To examine the relationships between 'DietSupp' and the marketing mix elements of price, promotion and place in the context of 'OverSeasCountry'$\mathrm{.}3$ To develop a marketing strategy to 'HealthyFoodCo' for the promotion of 'DietSupp' in'OverSeasCountry'