1. To what extent can the benefits of a Blockchain reassure consumers that all stages of a fashion supply chain can be transparently sustainable? Is the system completely reliable? 2. What kinds of firms in a fashion supply chain need to engage and collaborate in the Blockchain ecosystem for it to deliver meaningful benefits? What is the value to each stakeholder? 3. To what extent do millennial and Generation Z consumers value sustainability and want to know about raw materials, production processes, and the integrity of brands they buy from? 4. Are consumers willing to pay more for sustainable and ethically produced fashion products? Why aren't well-known brands and retailers taking a margin hit to increase awareness and conversion? 5. How do business stakeholders and consumers measure the return on investment from implementing a Blockchain ledger?