1: Traditional media does not benefit of social media.

True

False

2. It is always better to wait and see to participate the public discussion only when it gets to its later stages, not when it emerges.

True

False

3. Emotional message style appeals directly to the audience's rational thinking.

True

False

4.When an issue has developed intense, the organization can still prevent it from flaring up to a crisis by doing something about it.

True

False

5. A crisis may develop into an issue for a corporation.

True

False

6. Benefits of owned media include e.g. the ability to control it and possibility to engage stakeholders.

True

False

7. Cultivating a culture to help survive crisis in the digital media environment embraces using a correct response strategy and tactics in social media.

True

False

8. Organizational silence refers to an organization climate where everyone agrees about all things and thus no discussion is needed and everyone can focus on their work silently.

True

False

9. Corporate strategy informs stakeholders about communication strategy. True

False

10.S M A R T is an acronym to help to define communication styles. True

False

11. Professional distance between corporate media relations people and journalists is old-school. You should be best friends with your journalist connections.

True

False

12. Evaluation of the communication activities through measurement and research is essential for the annual planning of corporate communication.

True

False

13. Corporate Communication is used to describe a set of strategic management functions related to how an organization communicates as one whole.

True

False

14. Communities of practice refer to official and formally set up groups of people representing the same expertize.

True

False

15. Organizational changes can be classified in terms of their timeframe to evolutionary that take place on a longer time period, or revolutionary, which are more all-at-once type of changes.

True

False

16. Modern effective leadership communication requires good persuasion skills and authority rather than engaging employees into conversations.

True

False

17. Organizational identification tends to correlate positively with engagement and job satisfaction.

True

False

18.Symmetrical internal communication consists of downward and upward communication.

True

False

19.Traditional media uses social media for ..... (only ONE is correct)

a.Triangulating (cross-checking) of sources and information

b. For public engagement - e.g. tip-offs

c.For controlling the spread of their news stories

d. a + b

e. a + b + c