1. True or False: CRM centers on the idea that a customer should be viewed as independent transactions.

2. True of False: CRM has a clear and widely agreed upon definition.

3. True or False: Analytical CRM relates to processing customer related data.

4. A company that believes their customers are motivated by quality and performance will have most likely adopted the following business orientation.

a.Customer-centri

b. Production-oriented

c. Product-oriented

d. sales-oriented

e. market-oriented