$1.$ Use the seven segments of the external environment to identify threats and

opportunities in Sturm, Ruger & Company's external environment. Which of

these threats might cause you the greatest concern if you were a shareholder?

$2.$ When launching his company, which business$-$level strategy did Bill Ruger adopt,

and why? What are some of the risks the firm could face by continuing to use this

strategy?

$3.$ Compare and contrast Sturm, Ruger & Company with its two biggest rivals,

American Outdoor Brands Corporation $($AOBC$)$ and Remington Outdoor

Company. After conducting your analysis, what strategic recommendations can

you make for Ruger?