1. User acquisition: For the six months, January 1 to June 30, 2022, describe insights regarding the source and medium that led a user to arrive at the Google Merchandise Store. The source represents the publisher or inventory source from which traffic originated. For example, users who return to your website from Google Search show as "google" in the Session source dimension. Other examples include "YouTube" and "Gmail."

The medium is the method for acquiring users to the Google Merchandise Store. Examples include:

'affiliate': users who click a link through an affiliate program

'cpc': (short for cost-per-click) users who click a paid advertisement

'email': users who click a link in an email marketing campaign 'organic': users who click an organic link from a search engine

'referral': users who click a link on a separate website (e.g., a link in a video description)

'(none)': direct traffic - website url typed directly into browser

Provide screenshots to support your analysis.

2. Demographics: For the six months, January 1 to June 30, 2022, provide insights on the Google Merchandise Store's user demographic data (country and city). In addition, give screenshots to support your analysis.

3. Tech report: For the six months, January 1 to June 30, 2022, provide insights on the Google Merchandise Store's user platform/device data (the browser from which user activity originated; the mobile device from which user activity originated; and the device category from which user activity originated categories include 'desktop,' 'mobile,' and 'tablet'). In addition, provide screenshots to support your analysis.

4. Tech report: For the six months, January 1 to June 30, 2022, provide insights on the Google Merchandise Store's methods by which users accessed its website. Platforms include 'Android,' 'iOS,' and 'Web.' Provide screenshots to support your analysis.

5. Engagement: Active users are engaged on your website over a specific period. GA4 automatically collects active user data and can access it in your engagement reports. Active users are defined as follows:

1-Day Active Users: Distinct users who visited your site over the past day, including the last day in the report range. This is synonymous with the term "Active users."

7-Day Active Users: Distinct users who have visited your site over the past seven days, including the last day in the report range.

30-Day Active Users: Distinct users who have visited your site over the past 30 days, including the last day in the report range.\

Find the number of active users (1 Day, 7 Day, and 30 Day) during June 2022. What conclusions can you derive? Please provide a screenshot to support your analysis.

6. Engagement: User stickiness refers to active users based on how frequently they access your site. In particular, user stickiness refers to how many users visit your site daily, weekly, and monthly. Provide a snapshot of the following ratios for the month of June 2022:

Daily active users (DAU)/Monthly active users (MAU)

Daily active users (DAU)/Weekly active users (WAU)

Weekly active users (WAU)/Monthly active users (MAU)

What do these ratios indicate regarding user retention?

7. Acquisition report: The Google Merchandise Store has invested in a targeted marketing campaign to attract new users to its online store from April 1 - June 30, 2022. Did the Google Merchandise Store attract more or fewer new users from April 1 - June 30, 2022 compared to the preceding period (December 31, 2021 - March 31, 2022).