1) Using a SMART format. Come up with a "strategic marketing objective" about the advocacy campaign concerning sustainable goal development - climate action, specifically air quality management.

Specific - Measurable - Attainable - Realistic - Time bound -

2) Make a list of benefits and compensation with appropriate description of each for a starting business which offers products that is for convenience, function, style to achieve a better way of living also concerning affordability. (example product: a bag made with recycled materials)