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1. Using Porter's generic strategies framework, assess LEGO in terms of the company's pursuit of competitive advantage. Review the content of Week 10 and answer

1. Using Porter's generic strategies framework, assess LEGO in terms of the company's pursuit of competitive advantage. Review the content of Week 10 and answer the following quesiton: 2. Channel design is determined by many external and internal factors. Czinkota et al (2019) summarized these factors as the 11 Cs in the required textbook. Please select THREE (3) external factors and FOUR (4) internal factors and discuss how these factors could influence the global channel design of the Australian wine company that you chose for your group to expand South Korea

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