1. Using power of coercion is a negotiation strategy. Under what circumstances would you see it being used? (3marks)

2. In a negotiation, each party knows that the other has some power to influence the outcome. What powers have:

a. A Business Management buying a branded IT system?

b. Produce Buying Company (PBC Ltd) a major purchaser of cocoa from farmers?

c. A monopoly seller in a price negotiation?

Note: Back your answers with relevant examples. (3 marks each)