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1 . Using regression, estimate the attribute coefficients for each of the five remaining respondents. You will need to code the X matrix of independent

1. Using regression, estimate the attribute coefficients for each of the five remaining respondents. You will need to code the X matrix of independent variables. For your analysis, treat the brand and engine variables as categorical. For the brand attribute, treat Honda as the baseline. For the engine attribute treat the 165 HP Hybrid as the baseline. Treat the price attribute as a continuous variable.
2. For each respondent (i.e., all 10 respondents), determine the relative importance of each attribute. On average, what is most important attribute across the 10 respondents?
3. For each respondent (i.e., all 10 respondents) compute the WTP for the Nissan and Toyota brands (relative to Honda) and the WTP for the 200HP V6 and 170HP V4 engines (relative to the 165 HP Hybrid). Report the average WTP across respondents.

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