1. Using the framework of international competitive strategy, analyse and recommend the most appropriate strategic position for the firm in your group project -Adelaide Hills Distillery as it enters a new international market for its products. Consider the unique characteristics of the target market and discuss how the organization's size can influence the choice of strategy. Justify your recommendation based on the advantages and challenges associated with the selected strategic position

2. M's Electronics is a Brisbane-based technology company specializes in developing cutting-edge consumer electronics products for the aging care industry. With a strong presence in its domestic market, Jeff, the founder of the Company has decided to explore the international markets, particularly the Chinese market with rising aging population. As JM Electronics prepares to enter the Chinese market, it recognizes the need to modify its products to meet the unique demands and preferences of Chinese consumers.

The company understands that successful products in the domestic market may not automatically achieve the same level of success in international markets. Therefore, JM's Electronics aims to adapt its products to cater to local needs and preferences, ensuring a higher chance of market acceptance and customer satisfaction.

In Chapter 13 of the prescribed textbook, it is highlighted that understanding local needs and making necessary modifications are crucial steps in international market entry. This case study focuses on JM's Electronics' product modification strategy as it ventures into Chinese markets.

Question 1:Before expanding into new international markets, JM's Electronics must decide between standardizing its products or adapting them to suit local market requirements. Define the concepts of product standardization and product adaptation, and discuss which approach would be most suitable for JM's Electronics. Justify your recommendation based on the potential benefits and challenges associated with each approach.

Question 2:Kotler's framework suggests that a product's utility can be best appreciated by considering five elements. Identify and explain each of these five elements. Then, apply them to a hypothetical JM's Electronics product that would be modified for an international market. Provide examples of how each element would be considered and modified to meet the unique needs and preferences of international consumers.

Question 3:Branding and packaging play important role in product success in international markets. Discuss why it is important for JM's Electronics to make changes to its branding and packaging when entering new countries. Additionally, recommend the degree of changes (if any) that JM's Electronics should implement in its branding and packaging strategy. Support your recommendations with relevant considerations and potential implications for the company's international market entry.

Question 4:Another important aspect for firms entering new markets is international pricing setting. Describe the factors that JM's Electronics should consider when setting prices for its products in international markets and provide recommendations on how JM's Electronics can establish an effective pricing strategy to maximize profitability and competitiveness in the Chinese market.

3. Based on the knowledge gained throughout the semester and the impact of COVID-19 on the international business landscape, analyze how certain future trends, issues, and challenges are likely to impact Universities like FedUni in their international marketing efforts. Discuss the potential implications of these factors on FedUni's market expansion strategies, customer engagement, brand positioning, and overall competitiveness in the post-pandemic era. Consider trends such as digital transformation, shifting consumer behaviors, supply chain disruptions, market volatility, and the rise of remote work. Provide recommendations on how FedUni can adapt to these trends and overcome challenges to effectively navigate the international market and achieve sustainable growth in a post-COVID-19 world.