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1. Using your favorite search engine or the Web Links for this book, locate and read Adobe's privacy statement on its Web site. evaluate how

1. Using your favorite search engine or the Web Links for this book, locate and read Adobe's privacy statement on its Web site. evaluate how easy it is to find the company's policies on cookies, how clearly it presents the options and how well you think the company protects the privacy of those who own computers on which the company has placed cookies. Be sure to discuss the range of options that Adobe provides and comment on whether you found them to be clearly stated and easy to use.

2. Given that Adobe Analytics provides a valuable service to online businesses that want to learn more about potential customers who visit their sites, discuss the ethical issues arise for the company and its clients when the cookies are placed on customers' computers. In discussion, be sure to consider the following: site visitors generally do not know that cookies are being placed on their computers, the cookies are identified only as being placed by the 2o7.net or omtrdc.net domains (neither Adobe Analytics nor the client who will use the cookie information is identified), and that the cookies have a life of several years.

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